Samuel Huber is the CEO of LandVault, the largest real estate company in the metaverse, which has raised $37m from top VCs. With a team of 120 architects, designers and developers, LandVault has built metaverse experiences for brands like Mastercard, L’Oreal, Heineken, and web3 projects like World of Women or MAYC. Before this, Sam founded Admix, a gaming company pioneering product placement technology in games, which he rebranded to LandVault in 2022 following a pivot into web3. With Admix, Sam has helped over 300 brands, from Calvin Klein and National Geographic to McDonalds or Uber, to enter new digital environments, from games to the metaverse. Early Bitcoin investor since 2013, Sam was also one of the first land owners in the metaverse as early as 2017, and has since invested in over 20 companies, mainly in web3. He was recently ranked #18 Linkedin influencer in Web3, featured in CNN documentary Decoded, and regularly covered in Fast Company, Venture Beat, TechCrunch, Financial Times and Nasdaq. In a previous life, he was an engine strategy engineer for Mercedes Formula One, responsible for Lewis Hamilton engine strategy following a degree in Physics and Engineering. Sam is passionate about the two frontiers of human’s consciousness, which he believes are the metaverse and space exploration.